The new iPad with ultra-sharp Retina Display and 4G makes the world's
leading tablet even better; we take it for a quick spin at the keynote
event in San Francisco.
Apple didn't actually need to release an iPad
to stay on top of the tablet game. The company dominates the tablet
market; its top competitor, Google, has been doing a notoriously poor
job of cultivating third-party apps for its tablets, and Microsoft
doesn't have a tablet product on the market quite yet.
But that said, the tablet Apple did
release is gorgeous. Competing tablets don't have apps, but at least
they're looking to have great hardware. Apple just slapped down
industry-leading hardware along with an app ecosystem far better than
anyone else can offer. I spent about half an hour with various new iPads
after the announcement.
The Wi-Fi model of the new iPad looks and feels almost exactly like an iPad 2:
same shape, same back, same finish, same black and white colors, same
Home button. It's ever-so-slightly thicker—.37 inch compared with .34
inch—but that's not something you can notice unless you're also holding
an iPad 2.
The screen is extraordinary. The iPad 2 has a bright screen, but images are a little jaggy. The 2,048-by-1,536 Retina Display
is super-sharp, and colors pop. Web pages look delicious. The sharpness
doesn't just appear in Retina-enabled apps, because all standard system
controls take advantage of the new screen.
Take Zillow, for instance, an older
iPad app. That app uses the standard map control on the left, along with
images and text on the right. The map and text both become
Retina-sharp; only the house images and buttons stay a bit lower res.
Apple's new apps are lovely,
especially iPhoto, which makes it very easy to arrange and edit photos;
as our software analyst Michael Muchmore said, the company clearly has
it in for SnapSeed.
iMovie's new movie-trailer mode is an almost embarrassingly cheesy
gimmick. It lets you generate trailer-type movies from your existing
footage, but frankly, I'd be embarrassed to show one of these silly,
over-the-top productions to someone. That doesn't change iMovie's status
as an easy-to-use movie editor.
That's the thing. The iPad isn't about
hardware, not really. It's about having a world-beating complement of
excellent third-party apps, being the default "post-PC" platform for
people to compute on. Apple wanted to boost the display quality because
they could, because it offers a better experience, and possibly because a
bunch of its competitors will have 1,920-by-1,200 displays entering the
market soon. But the company's priority was to keep those apps running,
and to enable new ones. There it did well.
Checking Out the Hardware
The new A5X processor improves graphics speed, but Apple didn't say anything about improving overall processing speed. Scrolling was super-quick in the Web browser, and images zoomed smoothly in the browser and iPhoto. But I was disappointed to see how long some apps took to load; Autodesk Sketchbook Ink took so long that I gave up, for instance. Whether or not this is true, I got the impression that some Retina-enabled apps were larger and heavier than earlier apps.
The new A5X processor improves graphics speed, but Apple didn't say anything about improving overall processing speed. Scrolling was super-quick in the Web browser, and images zoomed smoothly in the browser and iPhoto. But I was disappointed to see how long some apps took to load; Autodesk Sketchbook Ink took so long that I gave up, for instance. Whether or not this is true, I got the impression that some Retina-enabled apps were larger and heavier than earlier apps.
I took some photos with the two new
cameras. The 5-megapixel camera on the back is very, very fast, and took
a decent if somewhat soft photo in a dimly-lit room. I was impressed
that it avoided serious low-light blur. The front camera, on the other
hand, is clearly just for video chatting: it takes hideously grainy
640-by-480 pictures.
The new dictation feature is heavily
dependent on background room noise. My first try with it was at a quiet
moment, and it got my words almost perfectly. The second time was around
some more bustle, and the dictation had some problems. I'm curious to
see if there's a way to activate it completely hands-free. The iPad
doesn't have Siri, by the way—just dictation.
There's also no new haptic feedback.
The day before the iPad came out, there was a lot of chatter about the
iPad including a new force-feedback technology. It doesn't; the touch
keyboard is just as unresponsive as ever, and I'd still recommend buying
a keyboard dock or case for people who want to take advantage of
powerful creative apps like Pages.
I looked at a few Wi-Fi iPads and one
AT&T LTE model. The LTE models have settings to let you flip off LTE
and live on 3G, or to flip off cellular data entirely. LTE felt just as
quick as Wi-Fi, maybe even quicker. A high-def YouTube video loaded
faster than it could play, just as promised; ditto for a high-quality
Vevo video. Apple says LTE won't have much of an effect on battery life,
promising 10 hours of Wi-Fi usage and 9 hours of usage with LTE active,
just like the older 3G iPad 2.
At the same price as the previous
iPad, the new iPad is an obvious buy. Get this one, not the cheaper iPad
2, because the Retina screen improves every aspect of the iPad
experience. Most iPad users surf the Web heavily, for instance: the new
screen makes Web pages sharper and easier to read. And with no battery
penalty, the new iPad's faster modems will give a much smoother Internet
experience.
We're looking forward to reviewing the iPad, and giving it a much closer look, on or around its sale date of March 16.
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