Nikon
has launched its first mirrorless cameras, the Nikon 1 series, which
will go on sale in Japan from October 20. The Nikon 1 series will
supposedly be priced between $500 and $1000, with the Japanese optics
giant believing that its first mirrorless models would have the best
success in that position, as compact interchangeable lens cameras (ILCs).
The first models to be launched will be
the Nikon 1 J1 (at around ¥70,000) and the Nikon 1 V1 (at around
¥105,000). A choice of four ultraportable Nikkor lenses will come with
them, based on a new mount for the series. The Nikon 1 series will be
aimed at prosumers, those who feel a regular compact digital camera is
“not quite good enough,” and are unwilling to invest in a dSLR, with its hefty price tag and bulky form factor.
According to Yasuki Okamoto, head of the
Nikon’s imaging division, the new Nikon 1 series with their mirrorless
design, large sensors, and interchangeable lenses, will
deliver benefits of dSLR cameras in smaller bodies. The mirrorless
design, already enabling slimmer form factors, will also not require
optical viewfinders, further slimming down the end-product.
Other manufacturers, such as Sony, have
had their mirrorless, interchangeable lens cameras in the market since
2010. Interestingly, according to IDC, sales of such devices have been
extremely good in Japan, accounting for 31% of interchangeable lens
camera sales, as opposed to a lukewarm response in the West, accounting
for only 10% of ILC sales in the U.S.
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