Research in Motion (RIM) has slashed the price of their PlayBook tablet
(64 GB variant) by 18 per cent approximately to Rs. 19,990. The
PlayBook price cut comes shortly after Apple slashed the price of the
iPad 2 after launching the New iPad. The 16GB Wi-Fi only iPad 2 now
costs Rs. 24,500, while the 3G + Wi-Fi variant comes for Rs. 32,900.
Back in December last year, RIM had slashed the price of their 64 GB PlayBook tablet from Rs. 37,990 to Rs 24,490. RIM recently released BlackBerry PlayBook OS 2.0,
adding new features that should have originally been a part of the
tablet. Some of the new features include integrated e-mail, calendar,
contacts and a tight integration with social networks. If you are
contemplating picking up a PlayBook.
If you are looking to pick up a PlayBook
with a smaller storage capacity, you may have to shell out a little
more money. The 16GB variant of the device now costs Rs. 13,990 instead
of Rs. 13,490. The 16GB was originally priced at Rs 27990.
Krishnadeep Baruah, India Director of
RIM said, “We have seen positive momentum with the promotional pricing
levels and have decided to maintain an aggressive pricing strategy in
order to help continue the momentum. The pricing combined with features
in the new operating system and locally relevant applications make the
PlayBook extremely competitive.”
With Apple slashing the prices of the
iPad 2 and RIM following suit, will we see other tablet manufacturers
adapting to this trend? If this happens, the consumer is the ultimate
winner, as they will be spoilt for choices with premium products being
available at affordable rates.
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